Last week, I worked on a graphic related project.
Actually, I'm working as a SaaS product designer. I love to do problem solving, research and especially studying human behavioral sciences (psychology).
Bitter point - hate to do graphic related tasks like designing campaign posters.
I'm working now in the startup - proudly on the designation of founding designer. I need to withstand every aspect of the situation - in case there is any need for designs and visuals.
I casually worked on the visuals - just by presenting the body at the desk, eventually on figma. My mind is in another universe, listening to something unrelated to the work - I did at that time.
What I think while designing social media posters - right that time, just polishing the UI ( It will attract the leads). But the assumption is false.
And the outcome is also bad - looks good on visuals without the actual meaning - we're trying to tell the audiences.
Later, some thoughts clicked - I see the work in many aspects rather than just solely focusing on the visual part.
The process is crazy and interesting - explored more about human behavior on perceiving ads, Trust invoking and behavior shift etc..,
Once, I spent around hours on iteration just for a single poster.
Now, It rarely takes one or two iterations.
I shared the outcome with my manager - he liked it at the first sight and approved.
Even frustration and stress decreases because of less iterations.
Later, My manager told me - one harsh truth, think like a user, validate your work as like an audience.
Analyzed - It delivers the value for the right audiences.
I wasn't able to describe the feeling - Once I struggled a lot, now it seems like an easy task. Mindset shift happened from “Not just concentrating on the visuals” to “Think in every perspective of the situation, every possible user going through.”
My observation:
Polished visuals / UI only attracts the user, at the end - just traffic or views. No leads turning into the revenue stream.
But meaning and value driven design - uplift both attraction and lead conversion. And in the end - It impacts the revenue.
Even get referrals too because of the trust evoked by your design.
And always do the work by both mentally and physically enjoyable, liked and peacefully. It automatically drives towards the best outcomes you ever produced.
Every problem is created by us - solely all of our problems are created by our own roots. We are always the mother of the problems we have now, before or maybe tomorrow.
But the craziest thing, All the problems had the best ever possible solutions lies in our own self.
We are creators and also are problem solvers. In between we suffer a lot without even knowing the treasure’s key hidden beyond our own brain.
Simple, If you like the work so much, Cortisol is on level - work seems easier than ever.
If you keep on stressed with your own thoughts - Cortisol rises, organs stressed. Your mind and body sucks. A simple task seems more difficult to achieve.